Spotlight on EMEA and Our Growing Family
LUP, as an international network, develops its team above Australian borders! Discover today 2 French, who are part of our growing family and work for LUP Global as Reps or Head of Marketing & Communication. They also act for Europe Middle East Africa (EMEA) development.
Marie Pailhes-Dauphin, our Head of Marketing & Communications
Marie, our Head of Marketing & Communications, arrived in the LUP Team at the beginning of 2019. Marie is based in Capbreton, France. She helps LUP to build its marketing strategy and tools.
Marie has done her studies in Law and Economics in Toulouse and Reading (England), before completing her master’s degree in “Risk Management in Developing Countries” at the Institut de Sciences Politiques of Bordeaux. She had a specialization in Sustainable Development and Africa/ Middle East areas.
Passionate about the general interest, she decided to start her professional life in a communication agency based in Bordeaux and specialized in public / parapublic domains. During 5 years, she learnt how to optimize social enterprise development through communication strategy.
In January 2019, she started a new life in Capbreton in France, close to the ocean and nature. She wanted to put her skills at the service of innovative and sustainable projects in order to help the change happen.
LUP and Noreen, its founder, who was looking for French partners for future development, crossed paths. The adventure started: Marie became our Marketing specialist and helps us to find the good tools and channels to achieve our goals.
In the future, she is also a part of the Europe, Middle East and Africa (EMEA) Development Team.
Her dream? A more humane society, which takes care of its environment and biodiversity. Through LUP, she is more than convinced that we can unite our forces to change (at least a little bit) the world through circular economy.
Amaury Laloux, our Rep in EMEA
Amaury joins our EMEA team based in France recently. He studied International Economics in Paris and Bordeaux, France.
His experience as a Policy and Economic Analyst brought him to work in Italy within the United Nations Food & Agriculture Organisation to analyse, compare and forecast economic indicators evolution amongst developing countries.
Later, Amaury focused on green energy production and joined the Hydrodynamic Technologies team as Responsible for Business Development, where he developed national and international projects for producing local, green and carbon-free hydroelectricity.
His appetite for traveling took him to America where the United States Department of Agriculture allowed him to deepen his analysis knowledge.
In the meantime, his passion for music led him to organise, co-organise and volunteer in numerous events and festivals throughout France, Morocco, Spain, Belgium and more to promote sustainable development and global awareness about Ethics, Energy and Food matters.
For Amaury, “being a part of Lup’s adventures seemed to be an obvious next step towards his personal and professional involvement.
Maybe you could swap that ‘under pressure’ resource to a recycled or renewable, abundant material, with less need for safety stock to offset the risk. Emphasising local supplier relationships can help you build an agile, resilient supply chain!
In the meantime, before the announcement of some big changes in our upcoming October Quarterly newsletter, we would like to bring you the third part of the Guest Expert series with Catherine Weetman.
In this month’s update we delve with Catherine more in depth into the elements of her Circular Economy Framework from her book “A Circular Economy Handbook for Business and Supply Chains. Repair, Remake, Redesign, Rethink” which can be purchased online from: 
Product design aims for a durable, repairable product, able to be disassembled at the end of its final ‘life’ for effective recycling. A robust product could have more ‘use cycles’ and thus be resold by the user, or returned to the producer to be refurbished or remanufactured and then sold again. Companies like Caterpillar and Cummins have dedicated remanufacturing business units that are highly profitable by accessing markets where customers struggle to afford a new product but still want to buy the ‘best in class’ brand. Simplifying the bill of materials to reduce the range and complexity of different materials helps improve the recyclability of the product. Modular designs can improve the speed and ease of repair and upgrades.
Design of the production process should also aim to use less, and close the loop. Can you recover energy and water? Filtering chemicals or biomaterials from the water may provide a by-product to sell, or provide an opportunity for bio-energy. Are there process inputs that can either be re-used, or repurposed? Some major chemical companies are now providing ‘chemicals as a service’, with performance contracts based on the outcomes required and allowing producer and supplier to collaboratively reduce the volume of chemicals required.
Circular flows – how might you recover products, components or materials from your customers, so you can repair, refurbish or remanufacture them to be resold? Are there valuable resources or components that you could reuse, recycle or resell? New businesses are creating value from those recovered materials, perhaps remanufacturing third-party products, reselling products that are durable and repairable, or as a resource recovery and recycling specialist.
Business models aim to provide services and build long-term, win-win relationships, superseding the transactional models typical in the linear economy. A range of approaches include performance contracts, ‘sharing’, short-term rental and longer-term leases (perhaps with maintenance included), and subscriptions.
Enablers and accelerators can help to close the loop. Enablers include new knowledge and different ways of thinking, such as green chemistry, industrial ecology, biomimicry and systems thinking. Accelerators help scale-up the transformation, and include Product Stewardship legislation, Eco-design standards, taxes and incentives to encourage businesses and their customers to close the loop.